Vulnerability is often seen as a weakness that exposes fear, flaws, and lack of confidence. While many leaders build barriers to protect themselves and their company from susceptible shame, there are many leaders that practice quite the opposite. They share the challenges their company is facing, their imperfections, and can admit that others may have better ideas.
In the article, "This Study Shows The Huge Benefits When Leaders Are Vulnerable," more than 27,000 people were asked whether their organization openly shares the challenges they face and 21% said that their company never openly shares, along with another 21% that stated the company rarely shares, and 15% said their company always share.
Company communication is a big factor in whether an employee considers their company a great organization to work for. Though it can be difficult to display vulnerability and to take accountability when challenges exist, it inspires motivation and innovation, which can ultimately be great for an organization.
We also asked people whether they would recommend their company as a great organization to work for. And here we discovered that 63% of employees who think their organization Always openly shares the challenges facing it will strongly recommend it as a great organization to work for.