An interesting perspective on challenges faced by marketers in reaching the top table. According to Mastercard's Raja Rajamannar, there is a tendency for individuals in such roles to be strong on the creative side but short in the financial skills necessary to make it to the highest level.
Looking at the GatedTalent talent pool, I can see that - although we have a very significant number of marketers within our membership, the title of "Chief Marketing Officer" doesn't make the top 20. CFO, by way of comparison, is now in the top 3.
“In that scenario, some companies are losing patience and replacing CMOs with a chief revenue or chief growth officer. Some are not even from a marketing background. When that happens at several companies, that is an existential crisis,” he warns.