I've had several discussions recently about hype and the GDPR. I seem to spend half of my life telling clients that "No, you don't have to delete your database and start again". The hype is not helped when letters like this - from the CEO of the Chartered Institute of Marketing, no less, get published in the Financial Times. Misleading at best.
We have a webinar discussing such GDPR myths and how they relate to the Search industry at - https://www.dillistone.com/gdpr-executive-search/ - Have a listen!
Those failing to obtain consent from their customers before May 25 2018 will be locked out from contacting them, or risk a £20m fine (or 4 per cent of their global annual turnover)